Social Commerce Executive (Brand Reckitt)

1. Develop and Execute Social Commerce Strategies:

• Create and implement full-funnel social commerce strategies to drive eCommerce initiatives from awareness to advocacy
• Develop and execute to drive sales and engagement on social commerce channels, including but not limited to TikTok Shop, Shopee Live & Video ,and Meta Live.

2. Content Creation and Management:

• Ensure that content aligns with brand guidelines and effectively communicates product features and benefits.
• Develop, curate, and manage engaging content across various social media platforms to promote products and services
• Stay updated on industry trends and emerging social media platforms to identify new opportunities for growth
• Conduct market research to stay informed about social trends, identify growth opportunities, and observe competitors’ activities to track competitiveness.

3. Performance Analysis

• Conduct in-dept analysis of channel conversion, pageview, sales performance to measure effectiveness of promotion schemes, take action to achieve sales target.
• Analyze and report on social media performance metrics, including social-aided conversions and traffic metric.

4. Collaboration:

• Work closely with internal teams (Ecom CX, Performance MKT and Brand Team) to ensure cohesive brand messaging and effective social commerce campaigns.
• Build strong and trusted relationships with creators, local Multi-channel Networks (MCNs) and collaborate with content creators to develop visually appealing and engaging content for social commerce.
• Work closely with Key Account Team & E-planner for monthly orders/inbound stock.

5. Other Social Commerce-related tasks as assigned by management.

• Negotiable salary: 18-20 gross
• 13th-month salary bonus;
• Salary review yearly;
• Insurance following the Labor Law;