Marketing Executive (Marcom)

The  main purpose of the Marketing Executive position is to execute Marketing activities focused on Monthly Promotion Marcom Plan, Activation, Partnership & New Store Opening (NSO) besides supporting Own Brand (OB)

1. Monthly Marcom Plan

• Deliver communication plans for monthly leaflets, brand activations, and marketing promotions.
• Develop system mechanics based on the quarterly marketing plan, focusing on monthly communication for Non-OB/EB brands.

2. Brand Activation & Events

• Collaborate with brand partners to execute activations and events effectively.
• Research, plan, and manage event timelines, ensuring activities are delivered on time and within budget.
• Follow up on events, debrief, and analyze results to measure success.

3. Partnerships

• Cooperate with mall partners to maximize in-mall communication opportunities.
• Identify, negotiate, and maintain strong relationships with key brand and mall partners to enhance partnership value.
• Build and execute partnership plans to meet annual business targets.

4. New Store Openings (NSO) and Own Brand (OB)

• Explore and propose new opportunities for brand visibility and engagement through both online and offline channels.
• Focus on NSO and OB marketing: Manage PR, events, and activations. Develop marketing packages for NSO. Ensure effective execution of A&P (Advertising and Promotion) strategies for PR and events. Create engaging content for OB, including blogs, newsletters, case studies, and social media posts.

5. Operational Work

• Manage end-to-end project execution for events and activations, including vendor coordination and budget control.
• Contribute to budget planning and monitor ongoing spending to ensure cost efficiency.
• Track and report monthly marketing expenses and maintain allocated budgets.
• Deliver performance reviews for brand marketing campaigns and ensure KPIs are met.

6. Other Responsibilities

• Collaborate with cross-functional teams and external agencies to ensure quality, timely campaign delivery, and compliance with legal requirements.
• Assist in creating insightful and creative marketing concepts that align with brand strategy.
• Prepare and submit campaign performance reports and ensure learnings are incorporated into future campaigns.
• Support the Assistant Marketing Manager with ad hoc projects as assigned

• Access and expand knowledge about beauty and health protection products
• Participate in training and improve skills and expertise by leading experts in the retail field
• There is an opportunity to be recruited to work long term at the company.
• Other allowances (car parking, meals) are optional depending on the type of job.