Công Ty TNHH Mw Mother And Baby Việt Nam
Brand Marketing Manager - Mama's Choice
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Chi tiết tuyển dụng
Công ty
Thông tin chung
Ngày đăng
16/01/2025
Thời gian thử việc
2 tháng
Cấp bậc
Chuyên gia
Số lượng tuyển
1
Hình thức làm việc
Toàn thời gian cố định
Yêu cầu kinh nghiệm
Hơn 5 năm
Mô tả công việc
- Brand Strategy & Identity
- Develop and implement a comprehensive brand strategy aligned with business goals.
- Shape and maintain a consistent brand voice, tone, and visual identity across all platforms.
- Ensure the brand resonates with the mom and baby audience, building emotional connections.
- Integrated Marketing & Campaign Management
- Plan, execute, and monitor 360-degree marketing campaigns (digital, offline, and retail).
- Manage budget allocation and ensure ROI across marketing initiatives.
- Collaborate with e-commerce teams to align campaigns with online sales strategies.
- KOL/Influencer & Partnership Management
- Identify and establish partnerships with KOLs, influencers, and celebrities who align with the brand's values.
- Foster relationships with hospitals, maternity clinics, parenting organizations, and event organizers.
- Oversee seeding campaigns and measure their effectiveness in driving awareness and sales.
- Consumer Insights & Market Research
- Conduct customer surveys, focus groups, and interviews to deeply understand consumer behavior.
- Monitor competitor activities and market trends to identify new opportunities.
- Use data to inform product positioning, packaging, and marketing decisions.
- Content Direction & Storytelling
- Define the content strategy to deliver compelling and relevant messaging to moms and families.
- Oversee the creation of social media posts, blogs, videos, and other digital assets.
- Ensure content aligns with the brand’s mission to educate, inspire, and engage moms.
- Retail & Trade Marketing Support
- Collaborate with retailers to drive in-store activations, promotions, and merchandising.
- Develop POSM (Point of Sale Materials) to enhance brand visibility in physical stores.
- Work closely with sales teams to support B2B relationships with key retail partners.
- Entrepreneurial Execution
- Be a hands-on contributor in every stage of brand-building, from idea generation to execution.
- Navigate challenges with creativity and resourcefulness, taking ownership of results.
- Act as the "face of the brand" when engaging with partners, KOLs, and events.
- Team Leadership & Collaboration
- Guide and mentor junior team members, fostering a collaborative environment.
- Work closely with cross-functional teams, including product development, sales, and operations.
- Report directly to senior management with campaign updates, insights, and recommendations.
- Events & Activations
- Plan and execute brand activations at mom and baby fairs, pop-ups, and other relevant events.
- Coordinate logistics, partnerships, and promotional materials for events.
Yêu cầu công việc
- Bachelor’s degree in Marketing, Business, or a related field.
- 5–8 years of experience in brand management, ideally in FMCG or mom and baby products.
- Proven track record in leading marketing campaigns, managing partnerships, and building brands.
- A mom who understands the nuances of the target audience and can bring authentic insights.
- Entrepreneurial mindset with a hands-on approach to problem-solving and execution.
- Strong communication and relationship-building skills.
- Experience in digital marketing, including social media management and influencer collaborations.
- Data-driven with the ability to interpret analytics and translate them into actionable strategies.
- Knowledge of the Vietnamese mom and baby market is a strong advantage.
Quyền lợi
- Competitive Salary Package
- Social Insurance contribution, annual health check
- Annual leave 12 days per year, holidays leave, birthday leave
- 13th salary bonus, annual bonus
- Annual performance appraisal for salary reviews
- Employee purchase program
Kỹ năng cần thiết
performance marketing•Brand Manager•maketing digital•Social Media Marketing•Influencer marketing•Advanced English
Địa điểm làm việc
TP.HCM, Estella Place Shopping Mall, Thủ Đức
Chia sẻ
Công Ty TNHH Mw Mother And Baby Việt Nam
Địa chỉ:Estella Place Shopping Mall
Quy mô:10 - 150 người
Motherswork started in 1998 with one simple mission – to partner women as they journey through motherhood and beyond.
Today, Motherswork is a leading premium omni-channel retailer/wholesaler for mother, baby and kids in Singapore, China and we have just expanded into Vietnam. We carry more than 300 brands and our products are available through Motherswork retail stores, e-stores, department stores, online platforms like Lazada, Shopee, Redmart & Tmall etc.
